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Continuous Growth at Bluebookonline Following Implementation of GILBOA Travel Management Software

(PRWeb) February 21, 2007 -- Philip Read, the Managing Director of Bluebookonline, revealed that a key driver to the tremendous growth of their business in the last four years has been due to the implementation of GILBOA travel management software system, developed by Galor Systems.

Bluebookonline is a leading travel agency supplier of hotel rooms and other land product. Currently thousands of UK travel agents access Bluebookonline 's database of over 40,000 hotels to find high quality, low cost travel solutions for their customers. Bluebookonline has grown from a one man operation using mainly a fax machine, to a password protected Internet facility providing immediate access for travel agents to thousands of hotel rooms, private homes, excursions, transfers, car hire, attractions and wedding arrangements.

In the year 2002, as Bluebookonline looked to prepare a new business strategy that moved away from the brochure and fax, they identified the need for an advanced online booking engine that could offer a modern back-office system. Philip says, "We had no online booking capability and in 2001 recognized that continued growth could only come about through introduction of a user-friendly online booking engine enabling agents to confirm bookings instantly. We also required that this should be fully integrated with sophisticated back office functionality. Solutions prior to introduction of GILBOA were fragmented and not integrated with each other."

"GILBOA has been, and is, the engine of our continued growth enabling us to effortlessly grow sales whilst providing considerable efficiency savings. We are using GILBOA's travel management software capabilities to develop more links directly from product suppliers to enhance booking speed and give customers more last minute room availability," Philip Read explains. "These faster reservations and administrative processes take place whilst opening up the opportunity to sell through a variety of different distribution channels such as White Label sites for our travel industry partners."

Bluebookonline use GILBOA's capabilities to develop direct links to product suppliers to enhance the speed of booking and give customers more last room availability. In addition Bluebookonline use GILBOA's capabilities to provide partners and affiliates with tailor made business solutions such as XML feeds and White Label sites.

Philip elaborated, "GILBOA's ability to integrate both all back office systems, including accounting, reporting and management of our huge product database with online booking capability has played a major role in our development and success."

Avi Katz, Galor's CTO and Head of Development and Marketing commented, ''Our key mission is to support businesses such as Bluebookonline in providing systems to meet their objectives of increasing operational efficiency and productivity. GILBOA is a strong flexible and scalable travel management software solution that is able to support all their global travel system needs. GILBOA's key benefit is its ability to evolve with its users and become the benchmark platform for continued development and success."

Philip Read concludes, '' The introduction of GILBOA has been one of the major reasons why we have sustained significant double-digit growth every year. Since GILBOA's implementation, the annual turnover of Bluebookonline has increased by an average of 60% per year."

About Galor
Galor Systems and Software Development Ltd. is a leading supplier of integrated end-to-end travel management solutions, including front, mid and back office capabilities, with Web site and Web engine, for all types of travel companies including tour operators, travel agents, charter operators, congress organizers, tourism wholesalers and more. The company has a strong international presence and operates in over 22 countries worldwide, with over 700 sites and 6000 users having implemented its flagship product, GILBOA. GILBOA offers B2B, B2C, B2E and B2S solutions, allowing users to sell online in real time, offers host to host interfaces for content worldwide, dynamic and static packages, and handles all types of travel services including control of inventories, tour operation, supplier products and price lists, group calculation sheet and more. The system also offers the ability to conduct transactions in over 24 languages using a variety of currencies.

Visit the company's website, www.galor.com, for more information.

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