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Vacation Ownership Expert Appointed Director of Sales, European Operations for Diamond Resorts International®

Las Vegas, NV (PRWEB) May 2, 2008 -- Diamond Resorts International® (DRI), a global leader in the vacation ownership industry, has appointed Neil Cunliffe as Director of Sales, European Operations for DRI. Cunliffe's primary responsibilities will be to ensure that the DRI product is presented in a manner consistent with DRI's brand tenets of simplicity, choice and comfort; to assist in the development of new and innovative products; to guide and motivate the European sales team members; and to manage the sales performance of DRI European operations. Cunliffe will report to Marty Kandel, President of European Operations for DRI.

"We need strong and passionate leadership for our sales team in Europe," says Marty Kandel. "Neil's background, commitment to an ethical sales process and experience in motivating sales teams through honest and respectful communication supports our goals for future growth and member satisfaction."

Prior to his engagement at DRI, Cunliffe held various positions with Anfi del Mar located on Spain's Gran Canaria and known as one of Europe's most exclusive resorts. Neil started with Anfi in 1998, was awarded T.O. (take over manager) of the year in 2000 with a sales volume of over $12 million (approximately ?8 million). He took responsibility for sales and marketing to the British market in 2004 and became Sales Division Manager in 2005 where he managed timeshare and freehold sales budgets for both cold line and in-house operations with a sales team of 250 and annual gross sales revenue in excess of approximately $160 million (?100 million) in volume. Neil is the author of Anfi's definitive sales manual "The Ten Steps to Success" and is a recognized expert in the field of sales training and the development of sales processes.

"We feel fortunate to have on board such a passionate and motivational manager with a well rounded skill set to lead the charge in driving and managing sales performance for DRI Europe," says Simon Crawford-Welch, Ph.D., RRP, President and COO of DRI. "Neil's views and positions on sales ethics, branding and personal commitment are well aligned with the brand and sales philosophies of Diamond Resorts International®."

Diamond Resorts International®, based in Las Vegas, Nev., is one of the largest vacation ownership companies in the world with more than 110 branded and affiliated resorts in 14 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean and Europe. Offering simplicity, choice and comfort to its more than 360,000 owners and members through the branded service of more than 5,500 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime.

For more information, please visit DiamondResorts.com.

Contact: Kimberly Perette

Tel US: (702) 261 1005

Tel International UK: +44 (0)1524 845517

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