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PetCARE TV Launches New Pet Community Web Site With Contest To Win A Free Trip To Hollywood

Tampa Bay, FL (Vocus) July 10, 2008 -- PetCARE Television Network, Inc. (PetCARE TV), the leading provider of client educational programming to nearly 4,000 veterinary clinics nationwide, has launched a new and unique community-based Web site for pet owners and veterinary clinics at www.MyPetCareTV.com.

To promote the new Web site and the importance of good pet healthcare, PetCARE TV has announced an "Open Casting Call" contest where the winner (and his or her pet) will fly to Hollywood to film a PetCARE TV pet segment to be broadcast to subscribing veterinary practices throughout the country. The prize includes round-trip airfare and two-nights hotel accommodations for the winner and his or her spouse. Upon arrival, they will meet and have dinner with Lassie's veterinarian, Dr. Jeff Werber, and author and veterinary media personality, Dr. Bernadine Cruz. A pet sitter will be provided for the winner's pet.

To enter, eligible pet owners must register at MyPetCareTV.com (www.MyPetCareTV.com) and participate by adding pet videos, pictures and forum entries. The contest will be judged based on each contestant's level of activity. Frequent visits to the Web site and adding new content will increase the chance of winning. The contest begins July 21, 2008 and ends October 21, 2008. Contest rules and additional information are available at MyPetCareTV.com (www.MyPetCareTV.com).

Unlike other pet community sites, MyPetCareTV.com (www.MyPetCareTV.com) provides full access to valuable educational resources on pet health and wellness, including veterinarian blogs and a virtual on-demand library of pet videos developed and hosted by veterinarians and available for viewing or downloading. Pet owners who register at MyPetCareTV.com (www.MyPetCareTV.com) and create a member profile can also participate in a variety of groups and forums as well as post pet videos and photos.

About PetCARE TV

Care Media Holdings Corporation (Care Media), through its brands PetCARE TV, KidCARE TV and Women's HealthCARE TV, delivers advertiser-supported educational programming to millions of consumers through pediatrician, ob-gyn and veterinarian offices throughout North America. The captive audience networks, PetCARE TV, KidCARE TV and Women's HealthCARE TV, broadcast short informational video segments interspersed with relevant advertising at point of care, educating care givers on pertinent healthcare issues and encouraging viewer/physician discussion during the examination.

Patients wait an average of 30 minutes in the reception area before an exam, and doctors are increasingly concerned about providing reliable and valuable information to pass the time. Care Media bridges the gap of wait time using new high-definition digital media to air its content which is all produced in-house. PetCARE TV offers direct-to-consumer television programming to nearly 4,000 subscribing veterinary hospitals and clinics.

Subscribing practices receive the most up-to-date content and accountability via streaming broadband, thus advertisers can target their niche market anytime of the day, at any given location. The brands also produce educational DVDs for doctors to give patients for at-home viewing, providing an intimate one-on-one relationship with a captive audience to develop brand awareness.

For more information visit www.kidcaretv.com and www.petcaretv.com.

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